Company culture is something that you hear a lot about, but is hard to define exactly. Jim helps us break down the broad concept of culture and really understand the need for a positive culture. As Peter Drucker famously said, culture eats strategy for breakfast. It is an increasingly important aspect of any business, and it impacts the way people feel about interacting with your brand. Jim discuss the importance of surrounding yourself with people who share the same values as you, and making sure that your employees care about the same things. Listen in as we discuss the top 5 ways to ensure you have a great culture on today’s episode.

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