When it comes down to it, no one uses your company because of what you do. We live in a competitive marketplace and there are plenty other people out there doing what you do. The important thing to focus on is how you do what you do. This is your secret sauce, your process, the thing that keeps people coming back.

Jim Coyle shares a story with us of one of his first ever clients, Pete. Through this story we can understand the necessity of implementing your secret sauce, and the importance of communication and consistency. Listen in to today’s episode to learn how to avoid quality control issues and make your business the best it can be with your own unique secret sauce.