I recently had the honor of doing a breakout session at the EOS Annual Conference in Atlanta. My presentation was on the discipline of Scorecards and Measurables. As I dug into my topic, I had a big a-ha moment…I realized one of the key reasons that EOS® is such a transformational force for businesses is that Clarity Creates Impact.
When I say impact, I mean the effect or value a company, team, or person brings into the world. When I talk about impact, please know that I am talking about a positive impact. I could definitely write this from the negative perspective (lack of clarity creates a negative impact), but I am in a good mood so let’s stick with the positive side.
So, why does clarity create a positive impact? I think we can all agree that the clearer someone is on what is needed, the more likely they are to meet that need. As Yogi Berra would say, “If you don’t know where you’re going, you’ll end up someplace else.”
Create Clarity with EOS Tools
One of the things that was an epiphany a-ha for me was that clarity comes in four forms: clarity of identity, purpose, direction, and priorities. The EOS system creates an impact on your company because we provide you with tools to achieve clarity in all of the four forms. Check out how we do this below:
- Identity: We clarify in your Core Values (who you are), the Accountability Chart (who you report to and what your role is), and Marketing Strategy (who your customer is).
- Purpose: We spell out in your Core FocusTM.
- Direction: We illuminate in your 10-Year TargetTM and 3-Year PictureTM.
- Priorities: We make clear in your 1-Year Plan, Rocks, and the Issues List that you prioritize each week.
The EOS ToolboxTM provides you with the tools to achieve this clarity, such as Rocks and L-10 MeetingTM, but the one essential tool for everyone in your company to completely understand is the V/TOTM. The V/TO or Vision/Traction Organizer brings together your Core Values, Core Focus, 3-Year Picture, 10-Year Target, and Marketing Strategy in one neat package. Let me take this one step farther. You want everyone in your company to truly live your V/TO and make everything on it happen as much as you, right? Is your V/TO truly shared by all? If not, you and your team are not bringing the level of impact you could.
Handpicked Related Content: Does Everyone In Your Company Have a Number?
After Achieving Clarity, Measure Your Impact
Once you get clarity and start creating an impact, you need to measure it. How many lives have you changed? How many people have you empowered? How many lives have you simplified? How much beauty have you brought into the world?
Measuring your impact also brings clarity since we are able to see if we are accomplishing what we set out to accomplish. Gino Wickman, the creator of EOS, helps us narrow this further as he tells us, “A number is the essence of clear expectations.”
In an EOS company, we use measurables at the company level to identify our expectations for 3-Years, 1-Year, and the Quarterly basis. We also have Scorecards at the team level. Where we really make impact clear in a company is when we make sure everyone in the company has a Measurable. Where everyone truly knows if they are bringing their beauty into the world. Does everyone in your company have a number? Are your scorecards where they should be? Are your measurables giving you a realistic quarterly pulse? If not, you and your team are not bringing the level of impact you could.
When I get asked what is most important to me, its impact. I create this impact not only with my amazing clients, but I also do this for my company, my family (ask me about the Purposeful Family Manager), and for me, personally.
If creating a lasting impact is as important to you as it is to me, here is my challenge to you: get clarity. Make sure your V/TO (business and personal) is shared by all and everyone is fighting to make it happen. Make sure that everyone in your company has a number(s) that really measures their level of impact. Then, you and your team will be creating the most impact.
- Listen to our podcast episode on “Utilizing the Scorecard” here.
- Download a free chapter of Traction by Gino Wickman.